![]() At the end of the day, it has to be a single AD. There have also been debates whether the person should only buy unmovable watches or can actually spend on actual watches he might like. If your AD only sells Rolex, then this is true. Some said you have to spend on unwanted models such as a ladies’ Datejust or some two-tone Yachtmasters. However, this is also showing that this is the long game that most are willing to play.Īnything from here will depend on who you ask. “You’re still young and still have plenty of time.” Sometimes, you even get the ADs selling to grey market dealers making it more difficult to obtain one through the normal channels. An AD only gets a certain number of allocation. “The AD decides who gets the limited allocation. it is just that Rolex will not increase production and they’re not the only brand doing this. It’s not that Rolex can’t manufacture more. The answer varies depending on who you ask, however, I find this true. “Rolex only creates a set number of watches per model per year.” This is purely the marketing term for “you need to give us money”. “The AD has to see that you value them as a company.” It can be the n-th watch before they offer you one of a SS Submariner. Building a relationship requires spending on the AD. “With that said, this will not be your first watch with us.” I’ve seen other luxury brands try this for a new model, but none are as successful as Rolex. There’s no point swapping ADs as you will start from the beginning. You will need to choose the AD you want to spend your money on. This is the sentence you will often hear, and the manager reiterated this. “You have to build a relationship with the AD of your choice.” ![]() ![]() Below are excerpts from explanations in order. I know I won’t have any chances of getting one, but little did I know that I will get an explanation on how to be on the waiting list. I recently visited an AD since I wanted to put my name down for the new 41mm no date Submariner as my 30th gift. I have been offered a no-date stainless steel submariner before as I have purchased a few watches from one of the major dealers, but have declined to purchase. It’s also as real as all you need to do is spend money.ĭisclaimer: This is not the single truth of the waiting list as there will be plenty of factors that can affect it. The Rolex waiting list may sound difficult, but it’s easier than that. ![]()
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